Wie Firmen verdeckt die öffentliche Meinung beeinflussen, PR-Skandal bei der Bahn – Alle reden vom Wetter, Weitere Einzelheiten zur verdeckten PR-Arbeit der Bahn, PR-Rat spricht dritte Rüge im Bahn-Skandal aus, Erneut verdeckte Meinungsmache – heute: Biosprit, Wie Gegner der Abzockerinitiative die Debatte manipulieren, Students offered grants if they tweet pro-Israeli propaganda, Propaganda 2.0: Tweeten fürs Stipendium in Israel, Israels Regierung mit PR-Offensive: Studenten als Lautsprecher, Polishing Putin: hacked emails suggest dirty tricks by Russian youth group, Emails give insight into Kremlin youth group’s priorities, means and concerns, Hacked emails allege Russian youth group Nashi paying bloggers, Documents Show How Russia’s Troll Army Hit America, Russische Staatstrolle: Zwölf Stunden am Tag in Putins Sinne, Salutin’ Putin: inside a Russian troll house, Russische Troll-Bekämpferin: „Diese Scheusale an die Öffentlichkeit zerren“, Freedom on the Net 2013: A Global Assessment of Internet and Digital Media, How Covert Agents Infiltrate the Internet to Manipulate, Deceive, and Destroy Reputations, NSA-Skandal: Geheimdienste manipulieren und diskreditieren im Netz, Snowden-Dokumente: Briten-Geheimdienst plante Rufmordkampagnen im Netz, Geheimdienst GCHQ: Überwachen und Fertigmachen, From Britain to Beijing: how governments manipulate the internet, Ukraine's new online army in media war with Russia, Verdacht auf Microsoft-Astroturfing an deutschen Unis, https://de.wikipedia.org/w/index.php?title=Astroturfing&oldid=206597378, Wikipedia:Vorlagenfehler/Vorlage:Zitat/Übersetzung gewünscht, Wikipedia:Defekte Weblinks/Ungeprüfte Archivlinks 2018-03, „Creative Commons Attribution/Share Alike“. They allow for up to two years in prison and unlimited fines for breaches. Guided by the philosophy of More Fiber, Less Fill, AstroTurf is producing superior products that perform more like natural grass, and bringing new advances to market faster than the competition. [16] According to The New York Times, this has made it hard to tell the difference between "popular sentiment" and "manufactured public opinion". ", "EU rolls out out astroturf guide for consumer laws", Report: Entergy Knew It Was Paying for Actors at Not 1, but 2 Meetings, "Public Relations' Role in Manufacturing Artificial Grass Roots Coalitions", "Bonner & Associates: The Long and Undemocratic History of Astroturfing", "The need to protect the internet from 'astroturfing' grows ever more urgent", "Will fake business blogs crash and burn? In the play, Cassius writes fake letters from "the public" to convince Brutus to assassinate Caesar. [24][29] Online astroturfing using sockpuppets is a form of Sybil attack against distributed systems. In political science, astroturfing is an attempt to give the false impression that a certain candidate or policy enjoys widespread grassroots support of the community when little such support exists. [72], In 2008, an expert on Chinese affairs, Rebecca MacKinnon, estimated the country employed 280,000 in a government-sponsored astroturfing operation to post pro-China propaganda and drown out voices of dissent. Astroturf refers to apparently grassroots-based citizen groups or coalitions that are primarily conceived, created and/or funded by corporations, industry trade associations, political interests or public relations firms. [49][50] It also sent op-eds to various students that were published as-is. [34][43], In January 2018, YouTube user Isaac Protiva uploaded a video alleging that internet service provider Fidelity Communications was behind an initiative called "Stop City-Funded Internet," based on how some images on the Stop City-Funded Internet website had "Fidelity" in their file names. [10][11] According to an article in the Journal of Consumer Policy, the FTC's guides holds advertisers responsible for ensuring bloggers or product endorsers comply with the guides, and any product endorsers with a material connection are required to provide honest reviews. "'Astroturfing' is the 21st century's version of false advertising, and prosecutors have many tools at their disposal to put an end to it," said Scheiderman. Astroturf definition: a type of grasslike artificial surface used for playing fields and lawns | Meaning, pronunciation, translations and examples [32], Persona management software can age accounts and simulate the activity of attending a conference automatically to make it more convincing that they are genuine. Another technique is the use of sockpuppets, where a single person creates multiple identities online to give the appearance of grassroots support. "Every state has some version of the statutes New York used," according to lawyer Kelly H. Kolb. [41][42][43][44], Im Vorfeld der Parlamentswahl 2014 in Indien wurde sowohl der Bharatiya Janata Party (BJP) wie auch der Kongresspartei vorgeworfen, „politische Trolle“ zu beschäftigen, die in Blogs und sozialen Medien für sie Stimmung machen. [53], The Koch brothers are known to have started a public advocacy group to prevent the development of wind turbines offshore in Massachusetts. It’s primarily used for sports fields, playgrounds, and putting greens, so it’s made to withstand a lot of activity. [8] Additionally, the advertising industry in the UK has adopted many voluntary policies, such as the Code of Non-Broadcast Advertising, Sale, Promotion and Direct Marketing. [34], According to an article in The New York Times, the Federal Trade Commission rarely enforces its astroturfing laws. Spreading the word about a message or cause is often done by those who genuinely want to enforce change. "[20] According to a Porter/Novelli executive, "There will be times when the position you advocate, no matter how well framed and supported, will not be accepted by the public simply because you are who you are. Employees of an organization may be considered acting as customers if their actions are not guided by authority within the company. AstroTurf has evolved over the years from a product brand name to a common term used to describe artificial grass. The first generation turf systems (i.e., short-pile fibers without infill) of the 1960s have been largely replaced by the second generation and third generation turf systems. [15] Although not all campaigns by professional grassroots lobbying consultants meet this definition, the book finds that the elite-sponsored grassroots campaigns often fail when they are not transparent about their sources of sponsorship and/or fail to develop partnerships with constituencies that have an independent interest in the issue. See more. Euro für die „verdeckte Beeinflussung der Öffentlichkeit“ ausgegeben hatte: Dabei wurde mit vermeintlich „unabhängigen“ Umfragen Stimmung gegen die Streiks der Lokführer 2007 und für die Privatisierung der Deutschen Bahn geschaffen. The goal of these communication strategies is to amplify or suppress political information through lies and confusion. 11 Nov. 2012. There’s more information on this in our “ What is AstroTurf? If you’re looking for a football boot that works on multiple astroturf surfaces, then this is the one for you. [44] The campaign appeared to be in response to the city of West Plains expanding their broadband network, and advocated for the end of municipal broadband on the basis that it was too risky. Graswurzelbewegung (grassroots movement) hingegen bezeichnet eine wirklich spontane, in erster Linie von Privatpersonen getragene Initiative. Astroturfing is an artificially-manufactured political movement designed to give the appearance of grassroots activism. Der Begriff Astroturfing kommt aus dem englischsprachigen Raum und leitet sich vom englischen Wort für Kunstrasen (Astroturf) ab. The NSA and other tobacco interests initiated an aggressive public relations campaign from 1994 to 1999 in an effort to exaggerate the appearance of grassroots support for smoker's rights. Rather than grassroots politics, the future is made of Astroturf. Pharmaceutical companies may sponsor patient support groups and simultaneously push them to help market their products. [39], Although the term "astroturfing" was not yet developed, an early example of the practice was in Act 1, Scene 2 of Shakespeare's play Julius Caesar. Diesen kam eine einflussreiche Rolle bei der Formierung der Tea-Party-Bewegung zu; zugleich animierten sie die Tea-Party-Bewegung dazu, ihre Interessen auf die globale Erwärmung zu lenken. Astro turf construction Astro turf is used for football fields which are made of artificial Grass in different heights and specifications.Astro turf can be made indoor astro turf and outdoor astro turf.Astro turf construction prices are varying according to dimensions of the fields.It is generally 30 x 50 meters or 40 x 60 meters.It also can be 25 x 45 meters . To avoid astroturfing, many organizations and press have policies about gifts, accommodations and disclosures. Astroturfing is the opposite of " grassroots ", genuine public support of an issue. [19] Regarding "movements that have organized aggressively to exaggerate their sway," author Ryan Sager said that this "isn't cheating. [51], Some organizations in the Tea Party movement have been accused of being astroturfed. Ihr künstliches Nachahmen wird schlicht mit dem Wort für Kunstrasen bezeichnet - Astroturfing. Astroturf ist ursprünglich der Name eines Kunstrasenherstellers. Hauptgrund für die Verwendung AstroTurfs ist eine Reduzierung der Pflegekosten gegenüber Naturrasen. [56] This website was later cited by Donald Trump as though it were an authentic movement. According to the Journal of Consumer Policy, Australia's laws, which were introduced in 1975, are more vague. Shoppers have watched astroturf being laid on the city's biggest shopping street and enjoyed the giant seating - and astroturf rhinoceros. Die Sockenpuppen-Kampagne wurde nach einigen Wochen durch Recherchen des Tages-Anzeigers aufgedeckt und daraufhin eingestellt. [30] Bloggers who receive free products, paid travel or other accommodations may also be considered astroturfing if those gifts are not disclosed to the reader. [25][26] Im August 2013 bestätigte das Büro von Ministerpräsident Benjamin Netanjahu Berichte über ein Programm, für umgerechnet 583.000 Euro Studenten mit Stipendien auszustatten, die als Gegenleistung pro-israelische Postings auf Facebook und Twitter verbreiten sollen. Die meisten bekannt gewordenen Fälle von Astroturfing stammen aus der Politik. [26] Some political movements have provided incentives for members of the public to send a letter to the editor at their local paper, often using a copy and paste form letter that is published in dozens of newspapers verbatim.[27]. [23][73], In June 2010, the United States Air Force solicited for "persona management" software that would "enable an operator to exercise a number of different online persons from the same workstation and without fear of being discovered by sophisticated adversaries. Das ist alles fabrizierte Post“. [27][48] The Committee for a Responsible Federal Budget's "Fix the Debt" campaign advocated to reduce government debt without disclosing that its members were lobbyists or high-ranking employees at corporations that aim to reduce federal spending. AstroTurf is an American subsidiary that produces artificial turf for playing surfaces in sports. About AstroTurf ® For athletes and sport enthusiasts, AstroTurf® has redefined the way the game is played. AstroTurf remains a registered trademark but is no longer owned by Monsanto. 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